The Progressive Orthodontist

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As an orthodontist, you want to be the best. When people in your community consider orthodontic treatment for themselves or their children, you want to be the provider they think of first. Search Engine Optimization can ensure that potential patients choose you over your competition by placing your site at the forefront of the consumer’s [...]

Social media is often referred to as an entirely new marketing frontier. However, some people may say it’s more like the wild west—filled with unprecedented opportunities, as well as new risks. Because social marketing is inherently casual and fun, it’s often carried out lightly or spontaneously. Unfortunately, in those times of spontaneity or in a [...]

So what exactly is it that makes a practice successful? Or, more importantly, why do prospective patients ultimately choose one practice over another when the time comes to make that decision? In the video marketing presentations we’ve given around the country, I always start with that question. Invariably, I get some variation on the following [...]